Three revenue moments around the scan
A scan earns back when it is part of the member journey, not when it is offered once and forgotten. The revenue sits in three moments.
- Intake: show the result in the first conversation, so the member sees a clear starting point and a report to keep. This supports a higher start-up fee and opens the coaching conversation.
- Progress scans: book a new scan every 4 to 8 weeks. Members come back for proof of change, and each scan is a natural moment to review the plan.
- Personal training and nutrition: posture and composition results make the step to coaching logical. Offer it while the report is on the screen.
A paid coaching layer between fitness-only and personal training
Many members want more guidance than fitness-only, but do not want to pay for personal training. A coaching layer fills that gap. One example: €20 per four weeks, a new scan every eight weeks and a progress moment of 15 to 30 minutes.
WellnessHub supports interpreting the reports, tracking progress and building training and nutrition plans, so your team does not build every report by hand. Dialanta turns each scan into follow-up tasks on the member's card, so the next scan and the coaching offer never depend on memory.
What the first clubs see
At the first clubs, roughly 10% to 30% of members use the coaching layer when the scan is structurally part of the member journey. This is an observed range, not a guarantee. The result depends on how well the scan is built into onboarding, how staff talk about it and how the offer is priced.
Which Visbody fits which business
- Visbody M50: fitness and PT studios, yoga and pilates, physio and rehab, and weight management businesses that want an entry model.
- Visbody M60: fitness and wellness clubs, physio and rehab, and health screening corners that want a one-minute scan with 3D posture analysis, 18 body composition values and 14 automatic circumferences.
- Visbody T55: commercial fitness and sports clubs and elite sports that also want AI movement screening and physical fitness tests.
A worked example
Example calculation, not a forecast: 40 members on a €20 coaching layer bring in €800 per four weeks. Against an M60 lease of €299 per month (excl. VAT), that leaves €501 before other costs such as staff time. Your prices, demand and costs decide your own result.
Try your own numbers
Example calculation, not a forecast
- Scan income per month
- €1,500
- Lease per month
- €299
- Result per month
- €1,201
Break-even at about 3 paid scans per week at these settings.
Scans per week × price per scan × weeks per month − lease. Lease based on 60 months, subject to financing approval. Excl. VAT. Staff time and other costs are not included.
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